Competitive Advantage

Competitive Advantage slide is one of the most important slides in your deck.

It can tell most of the story that your pitch-deck needs to tell.

It explains the structure of your market segment.
It explains the problem and its solutions—both existing and your innovation.
It hints at your ICP and GTM strategy.

Given this high responsibility, choosing the labels for the axes is not trivial at all. Mind you, non-trivial doesn’t mean not easy!

By understanding what each axis should show, by asking the right questions about your vision, you can pick the right labels without breaking a sweat.

Here is how I do it: