I spent my New Year’s Eve contemplating my business choices.

I was painfully aware that by choosing my ideal client profile to be women with ideas but without startup experience, I forced myself into educating a market — convincing them that they are indeed capable of building a profitable startup and that it’s possible without them sacrificing their current life or learning a thousand new skills.

Painting bro-tech strategies pink to package them as women-oriented advice is not my style. I believe that women have a fundamentally different approach to business — tech or not — and I’m not alone in that.

I had a sudden revelation that the packaging of my workbooks into paid courses is such a pink-washing. Charging for something that took me mere hours to create, when the goal is not selling courses, but working with women to build their startups — prevents access to knowledge from those who need it.

The patriarchy does everything in its power to put obstacles in the way of women who want to learn. Educated women don’t submit to mediocre men and don’t believe their promises to save them from the world.

This year I’m choosing radical generosity as my approach to business. I’m sharing my knowledge freely.

If you want a bespoke solution, if you want to work with me and have a chunk of my time — let’s talk budget.

If you want to do it yourself and want a collection of workbooks that will help you on your journey — I got you, Queen.

The first 2 workbooks are here:

Next: “From idea to MSP (Minimal Sellable Product)” — how to write a development plan with zero tech knowledge.

Asking Questions is Helping Everybody

Do you have a question about startups? Hit reply and send it over.

I’ll answer it in one of my posts on Linky or in my next newsletter.

Cheers,

Ela Shapira,
Startup Doula